Insights on growth and intangible assets

Expert thinking on productivity, intangible asset valuation, growth strategy, and building more valuable businesses.

AI Integration Costs: The Hidden Expenses of AI Adoption
AI integration costs 2026-03-16 · Ivan Gowan

AI Integration Costs: The Hidden Expenses of AI Adoption

AI licensing fees represent only 20-30% of total AI adoption costs. The remaining 70-80% — data preparation, integration engineering, change management, and ongoing maintenance — are the hidden expenses that derail AI budgets and timelines.

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AI and Brand Value: How AI Capability Affects Brand Perception
AI brand value 2026-03-16 · Ivan Gowan

AI and Brand Value: How AI Capability Affects Brand Perception

AI capability is reshaping brand perception — for better and worse. Companies that deploy AI well strengthen trust and command premiums; those that deploy it poorly erode brand equity faster than traditional failures. This article examines the AI-brand value relationship and how to manage it.

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The AI Due Diligence Checklist for Investors
AI due diligence checklist 2026-03-16 · Ivan Gowan

The AI Due Diligence Checklist for Investors

A comprehensive 40-point AI due diligence checklist covering technology verification, data asset assessment, talent evaluation, regulatory compliance, and commercial validation. Designed for investors and PE firms evaluating AI-enabled acquisition targets and portfolio companies.

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How to Measure AI ROI: A Framework for Business Leaders
AI ROI measurement 2026-03-16 · Ivan Gowan

How to Measure AI ROI: A Framework for Business Leaders

Most organisations cannot quantify the return on their AI investments. This practical framework breaks AI ROI into four measurable dimensions and provides concrete methods for calculating returns across cost reduction, revenue growth, risk mitigation, and strategic optionality.

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AI Washing: How to Spot Fake AI Claims in Due Diligence
AI washing 2026-03-16 · Ivan Gowan

AI Washing: How to Spot Fake AI Claims in Due Diligence

AI washing inflates valuations and distorts capital allocation. This guide provides a structured due diligence methodology for detecting exaggerated or fabricated AI claims during investment evaluation, with specific technical and commercial red flags.

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AI and IAS 38: When Can You Capitalise AI Development Costs?
IAS 38 AI 2026-03-16 · David Stroll

AI and IAS 38: When Can You Capitalise AI Development Costs?

IAS 38 sets six criteria for capitalising development costs, but applying them to AI projects is fraught with ambiguity. This article maps each criterion to AI development realities and provides practical guidance for CFOs and accountants navigating the recognition question.

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AI in Private Equity: Due Diligence for AI-Enabled Targets
AI due diligence 2026-03-16 · Ivan Gowan

AI in Private Equity: Due Diligence for AI-Enabled Targets

Private equity firms are acquiring AI-enabled targets at record rates, but traditional due diligence frameworks miss critical AI-specific risks. This article provides a comprehensive AI due diligence methodology covering technical, commercial, regulatory, and talent dimensions.

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AI and Customer Lifetime Value: Measurement and Attribution
AI customer lifetime value 2026-03-16 · Ivan Gowan

AI and Customer Lifetime Value: Measurement and Attribution

AI is transforming how companies predict and enhance customer lifetime value, but measuring AI's specific contribution to CLV remains a challenge. This article provides a practical attribution framework for quantifying how AI interventions affect retention, expansion, and total customer value.

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