Internally-Generated Intangible
Definition
An intangible asset created within the business (R&D output, brand, customer relationships, organisational know-how) rather than acquired through a transaction. IAS 38 conservatism rules make these difficult to capitalise on statutory books — six development-cost capitalisation criteria must all be met. ASC 730 under US GAAP is stricter still: virtually all internally-generated R&D is expensed as incurred, with narrow exceptions for internal-use software and software for sale. The result is the asymmetry founders meet at term sheet: a company that grew its £20M intangible base organically has a £0 entry on the balance sheet for it; a company that acquired the same base through a £20M transaction has £20M of identified intangibles plus residual goodwill. PE/VC funds know about the asymmetry and price for it. Founders who don't get marked down for the gap between statutory and acquisition-equivalent valuation.
Complementary Terms
Concepts that frequently appear alongside Internally-Generated Intangible in practice.
An intangible investment — R&D, brand-build, customer-acquisition with proven payback, software development — that has been moved from operating expense to balance-sheet asset and amortised over its useful life under management accounting. Statutory accounting rarely permits the same treatment for internally-generated intangibles: IAS 38 imposes six conservatism criteria that are difficult to meet in practice; ASC 730 forces immediate expensing under US GAAP.
The US GAAP standard requiring immediate expensing of research and development costs as incurred. ASC 730 is the structural source of the gap between statutory and capitalisation-reclassified EBITDA for US-headquartered companies: virtually no R&D is permitted on the balance sheet, regardless of stage, evidence quality, or commercial proximity.
Tony Hillier's framework for estimating expected EBIT given a company's identified intangible asset base, benchmarked against sector peers with comparable asset profiles. Distinct from Normalised EBIT, which strips one-off items, owner adjustments and non-recurring costs to show the underlying run-rate; Normative EBIT goes further and answers 'what should this business produce given its assets.' The gap between Normative and Actual EBIT is the core analytical output: positive gap (Normative > Actual) means the company is under-exploiting its asset base — upside for a PE acquirer; negative gap means actual performance is unsustainably ahead of the asset base, flagging key-person, market-timing, or contract-pricing risk.
An analytical framework that decomposes economic or firm-level output growth into contributions from labour, capital, and a residual factor often interpreted as technological progress or total factor productivity. Growth accounting is fundamental to understanding how intangible investments — in R&D, software, organisational design, and human capital — drive productivity improvements.
An intangible asset that arises when a company is acquired for more than the fair value of its net identifiable assets. Goodwill reflects factors such as brand value, customer loyalty, workforce expertise, and synergies that are expected to generate future economic benefits.
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